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Student Project | Commerce and Economic Studies | India | Volume 12 Issue 11, November 2023

A Study on Client Preferences in Logistics Services in Coimbatore City

Dr. M. Ramya ^[2] | T. Saranya Devi ^[2]

Abstract: This study explores the dynamics of service quality in logistics and its impact on customer satisfaction and company performance, focusing on Coimbatore City. It delves into the development and empirical validation of logistics service quality LSQ scales, integrating elements like information quality, ordering procedures, and personnel contact. It also examines green service quality GSQ in logistics, highlighting its role in enhancing logistics performance indices. A significant part of the research includes assessing customer perceptions on various aspects of logistics services, such as equipment quality, staff behavior, IT services, and payment schemes. The study utilizes various statistical tools like ANOVA and Chi - square tests to analyze data collected through surveys, revealing insights into customer preferences and the correlation between service quality and customer satisfaction. Ultimately, the study underscores the importance of sustainable and efficient logistics practices in fostering customer loyalty and competitive advantage in the logistics industry.

Keywords: Logistics Service Quality, Customer Satisfaction, Green Service Quality, Sustainable Logistics, Service Quality Measurement

Edition: Volume 12 Issue 11, November 2023,

Pages: 1957 - 1962