International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Analysis Study Research Paper | Management | India | Volume 12 Issue 11, November 2023


Pragmatic Cross - Cultural Communication in the International Business Arena - Literature Review

Dr. T. Rachel Shalini


Abstract: Challenges are immense with people in the constantly changing business environment, especially cross - cultural communications. In today's changing business scenario an increasing number of firms extends their business abroad in cross - culturally reflected international markets. There are cultural factors that act as invisible barriers in cross cultural business communications. Hence, a good understanding on the cultural differences is one of the most significant skills to develop to for a competitive advantage in international business. An organization that focuses on eliminating the cross - cultural communication barriers and that which is mindful of cultural diversity is the one that will succeed in a challenging business environment. This clearly presents comprehensive harmony and affluence while also presenting unpleasant consequences if not well managed. This paper is a collection of few literature analyses to find out the importance of communication in the national culture?s influence on the workplace and behavior of people with different identities. The study discusses cross - cultural, socio - pragmatic information and concludes with an understanding of the effect of cross - cultural communication barriers on international business.


Keywords: Cross culture, Socio - pragmatic, Business communication, Global Business


Edition: Volume 12 Issue 11, November 2023,


Pages: 1631 - 1634


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