Advanced Use of AI and Machine Learning for Search Recommendations in E-Commerce Applications

Abhishek Shukla

Abstract: In today's busy world, almost all people around the world prefer e-commerce businesses. Therefore, In the digital era, e-commerce is considered an integral part of customer?s lives because it offers a vast array of products and services. For enhancing the user experience and increasing conversation rate, various e-commerce platforms are used and they are relying on advanced technologies like Artificial Intelligence, and Machine Learning for search recommendation systems. This paper will provide a comprehensive overview of the significant role AI and ML play in optimizing search recommendations in e-commerce applications. Secondly, there is also some information regarding various technologies used for enhancing e-commerce business. Lastly, the article will conclude by focusing on the immense potential of ML and AI for transforming the landscape of e-commerce.

Keywords: E-commerce, Digital Era, Artificial Intelligence, Machine Learning, Advanced technologies

How to Cite?: Abhishek Shukla, "Advanced Use of AI and Machine Learning for Search Recommendations in E-Commerce Applications", Volume 10 Issue 12, December 2021, International Journal of Science and Research (IJSR), Pages: 1429-1431, https://www.ijsr.net/getabstract.php?paperid=SR231116140455, DOI: https://dx.doi.org/10.21275/SR231116140455