International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Science and Technology | India | Volume 12 Issue 1, January 2023


Leveraging Artificial Intelligence and Machine Learning to Profile Internet Users through Media Content

Abhishek Shukla [6]


Abstract: Artificial Intelligence and Machine Learning have progressed enough to be able to profile internet users through data collected via social media content and engagement. In order to create user profiles that offer the greatest accuracy, a system needs to be created to ensure that data is accurately collected and analyzed efficiently. Although such a system would yield great benefits, there needs to be a focus on the ethics of data collecting and the privacy of social media users.


Keywords: Artificial Intelligence, Machine Learning, Internet Users, Social Media, User Profiles, Data Collection, Data Analysis, Accuracy, Efficiency, Ethics, Privacy


Edition: Volume 12 Issue 1, January 2023,


Pages: 1243 - 1245


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