International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Analysis Study Research Paper | Business Management | United Arab Emirates | Volume 12 Issue 11, November 2023


The Role of Artificial Intelligence and its Impact on the Human Element in Business Organizations (Emirates Telecommunications Corporation as a Model)

Dr. Shadia Idris | Dr. Ayed Al Harthi


Abstract: The study dealt with the concept of artificial intelligence and its impact on the human element in business organizations. The Emirates Telecommunications Corporation was intentionally chosen to conduct the study, and the study included all employees working in the organization as they are in direct contact with the subject covered by the study in order to find out the impact of using artificial intelligence techniques on improving the performance of the organization?s work, reducing dependence on human resources, as well as shortening the time and costs. To determine these effects, four main hypotheses have been developed. The electronic questionnaire was used to collect data, where (80) questionnaires were distributed and (70) of them were fully retrieved, and the questionnaires were subjected to the Cronbach alpha test to know the validity and reliability of the tool, and the arithmetic means, standard deviations, and (t) and (F) tests were used in the statistical aspect of the study. A number of conclusions were reached, the most important of which is the significant positive impact of the use of artificial intelligence techniques in the Emirates Telecommunications Corporation on improving the performance of the organization, reducing dependence on human resources, as well as reducing operating and production time and costs, as the results were identical to the hypotheses of the study, as the study presented a set of recommendations, the most important of which was the need to expand the applications of artificial intelligence in order to advance the reality of the Emirates Telecommunications Corporation to a better level, and the need to introduce the employees of the Emirates Telecommunications Corporation in intensive courses in the field of artificial intelligence to keep abreast of the latest global developments in this field to raise the efficiency of employees in the organization, as well as a procedure More studies and research on evaluating the effectiveness of using artificial intelligence technologies and their impact on all job practices in various business organizations.


Keywords: Artificial intelligence, organization performance, human resources, Emirates Telecommunications Corporation


Edition: Volume 12 Issue 11, November 2023,


Pages: 1236 - 1248


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