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Research Paper | Environmental Management | Indonesia | Volume 12 Issue 1, January 2023

Strategy for Development of an Ecotourism Based Tourism at Lake Ulak Lia, Musi Banyuasin District

Witry Indriany ^[2] | Muhammad Hendri ^[2] | Dade Jubaedah

Abstract: Lake Ulak Lia sanctuary has potency diversity of flora and fauna around lake, potential waters that have mark aesthetics potential for activity ecotourism. On location this also exists tendency enhancement dig resource in a manner quantitative (production height) which ignores quality where lack of attention to factors environment in planning or taker decision. Study this aim for analyze the influential internal and external factors in development Lake Ulak Lia as ecotourism. Method usedis based SWOT analysisresults questionnaire to visitors at the Site. Based on results study concluded thatsupporting internal factors development tourism Lake Ulak Lia is diversity attractions, image of the area that has been long famous, trait openness, security, and convenience reach location. While hinderingis not yet exists center information travel, properties to very environmentlow, human resources field tourist still low, and yet adequate infrastructure supporters. Whereas factors supporting externaldevelopment tourist Lake Ulak Lia is accessibility, development technology and information, regulation, as well height potential and interest tourists. While hinderingis interrupt culture and destruction environment.

Keywords: Strategy Development, Ecotourism, SWOT

Edition: Volume 12 Issue 1, January 2023,

Pages: 472 - 475