International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Review Papers | Arts and Humanities | India | Volume 12 Issue 10, October 2023

Impact of Bollywood in the Evolution of Visual Culture in India

Dr. Pragya Pathak [2] | Dr. Ayon Sarkar

Abstract: This paper deals with connection between Bollywood and visual culture of India with special reference to modern design aesthetics and lifestyle. However, Bollywood always influenced the mass of any class, in terms of body and fashion styling. This has been a very tangible phenomenon since the film industry came in existence, but in contemporary era, especially upper middle class is frequently adopting the Bollywood culture in wholistic manner. Not merely fashion trends and styles, but interior, architecture, Products endorsed by popular stars, electronic accessories, automobiles, tourism (Vacations and Wedding destinations etc). This whole range in a Bollywood cinema, is creating a mesmerizing impact on a viewer. Cultural globalization, transitional junctures and transforming society onwards, have been gradually imbibing these elements consciously or unconsciously for long time. Paper discusses all these aspects of visual communication, influenced by the Bollywood trends. Paper also describes the role of modern designs and newly emerging aesthetics in a section of the upper middle Indian society.

Keywords: Visual communication, Visual Culture, Visual Style, Indian Cinema, Indian Television, Indian Advertising, fashion trends, modern wedding cultural, interior and architecture, elite culture, Bollywood culture

Edition: Volume 12 Issue 10, October 2023,

Pages: 1994 - 1998

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