Crowdsourcing: Unleashing Innovation and Collaboration in Digital Age

Prakash Gouda S U, Rajarajeswara Rao CV

Abstract: The Internet has emerged as one of the most powerful media of communication. The Internet and associated technologies have created a global environment that has transformed the world into a global village defining the limitations of geographical boundaries. It has become a universal publishing, distribution, real-time communications and broadcasting medium. It can also be used to gather information, now it is easier than ever for individuals to collectively contribute with ideas, time, expertise, or funds to a project or cause with a collective mobilization is called as crowdsourcing. It is considered as the new sensation of the digital era. This approach leverages the collective knowledge and skills of the crowd, often leading to faster, diverse and innovative results. It can be used in various contexts, such as product development, problem-solving and data collection etc. In this paper an attempt has been made to describe the origin and concept of crowdsourcing. It enumerates various aspects and major platforms of crowdsourcing. It elaborates briefly about the major advantages and challenges.

Keywords: Crowdsource, online community, social media, innovative ideas, Collaboration