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Research Paper | Education Management | India | Volume 12 Issue 10, October 2023

Assurance of Learning in Marketing Bachelors Program: An Experiment with Before - After Control Design

Randheer Kokku

Abstract: The aim of this paper is to conduct before-after with control group (BACD) experiment using required measures to study effect of errors, teacher guidance and achieving objectives of assurance of learning (AOL) for select course "Salesmanship & Sales Management, MKT 303" in Marketing bachelor?s program. AOL implementation is a systematic scientific process hence teachers and student?s cohort were given orientation sessions about the process. Cohort was divided into eight groups with 5 students each, further these groups were segmented as treatment groups - (I, II, III, IV) and control groups - (V, VI, VII, VIII). SRS was used for selection of students into these groups. Communication and co-ordination skills were selected respectively to achieve the learning objectives of AOL process. Case study and group project were used to impart and evaluate these skills. Between pre and post measurement, teacher gave guidance to treatment groups to improve the skill performance. Rubrics were used to measure the performance of students. Sufficient efforts were placed to successfully control the errors, majority of errors were controlled or had positive effect on AOL results, while some errors were unavoidable. Averages and variances indicated student performance improved considerably in post measurement among treatment groups attributed to teacher guidance. There was no post measurement improvement or has negligible improvement in control groups, the obvious reason is absence of treatment.

Keywords: Assurance of learning, AOL, sales course, marketing program, Before after control design, experiments, errors, PLO, CLO, closing the loop, rubrics, learning outcomes

Edition: Volume 12 Issue 10, October 2023,

Pages: 705 - 715