Reducing Product Proliferation in Technology and Media Firms by Bringing Multi-Dimensionality through Variant Configurations

Piyush Anandani

Abstract: Technology and media firms increasingly commercialize intangible products such as digital services, subscriptions, entitlements, usage bundles, and AI-enabled capabilities. Because these products can be created quickly, many enterprises respond to each variation in region, compliance, pricing, packaging, service level, or feature access by creating a new product. This leads to thousands of near-duplicate products and an operational burden that spreads across the full lead-to-cash lifecycle- lead, opportunity, quote, order, contract, invoice, revenue reporting, and cash collection. The result is revenue leakage, longer cycle times, higher dispute rates, and weaker analytics. This paper proposes advanced variant configuration as a scalable non-proliferation strategy: model variability as governed dimensions (attributes, options, and constraints) rather than multiplying product masters. We introduce a multi-dimensional product framework for intangible domains, illustrate it using email services, and extend the model to AI commercialization where offerings vary by infrastructure, model tier, governance posture, and application packaging. We conclude with an implementation blueprint, governance model, and metrics to quantify non-proliferation and operational efficiency gains.

Keywords: product proliferation; intangible products; subscriptions; advanced configuration; lead-to-cash; revenue operations; AI commercialization

How to Cite?: Piyush Anandani, "Reducing Product Proliferation in Technology and Media Firms by Bringing Multi-Dimensionality through Variant Configurations", Volume 12 Issue 8, August 2023, International Journal of Science and Research (IJSR), Pages: 2587-2589, https://www.ijsr.net/getabstract.php?paperid=SR23082084036, DOI: https://dx.dx.doi.org/10.21275/SR23082084036

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