Strategy of Rossi Program of Kompastv in Maintaining its Existence in Digital Era

Ditta Hasniaty, Ar-Raiyan Ramadhanti, Jeane Ivonny B. Sumampouw

Abstract: The rapid of grow of information technology make the changing in supplying, distributing, information process that combine conventional technology to computer technology. This matter trigger the broadcasting of television in order to adapt to this era, including television programs that must able to compete to digital content in new media. The purpose of this research is in order to know about the strategy that be done by the producer produser of ROSI on Kompas TV through SWOT analysis in maintaining the existence in digital era. This Rosi's Talk show program is a discussion program that present a topic which is trending topic in the society by presenting the qualify keynote speaker in their sector each other. After that the researcher analyze by using qualitative research approach. Because this research needs observation in the field, and also the researcher do the interview to the key note speaker who related to this research Beside that, The researcher also describe about some concepts or theories which related to the strategy from such producer.

Keywords: Strategy, Television Program Producer, Broadcast Management, SWOT Analysis