Quality Orientation, Quality Management Tools & Techniques and Firm Performance: A Review

Om Sharma, George Easaw

Abstract: A review of literature on Quality-Orientation (QO) and Quality Management Tools &Techniques on Firm Performance (FP), it identifies the importance of usage of each principal of Quality Orientations and Firm innovativeness by usage of emerging technology for consistent firm performance. We also review the generalizability of Quality Management Principles (QMP) as mediating and moderating constructs on Firm Performance. This study identifies the gaps in usage of quality tools & techniques in a Firm. We also reflect the generalizability of usage of tools and Techniques. Quality tools & techniques and firm innovativeness positively influence firm performance. Future implications on Firm Innovativeness on firm performance for further research.

Keywords: Quality Orientations, Quality Management Tools and Techniques, Firm Performance