Consumer Behaviour on Online Shopping

P. Rajitha

Abstract: Online shopping is the activity of buying goods and services over the internet. Online shopping is a form of electronic commerce which allows Consumers to directly buy goods and services from a seller by using a mobile app or web browser from the internet. The main purpose of this study is to examine the consumer's behaviour towards online shopping. In modern world the people are very busy with their works, loaded with hectic schedule and most of the people were interesting on online shopping. Consumer behaviour towards online is the process of how consumer make decisions to purchase products in e-commerce. Online transactions are rapidly increasing by the availability of products, delivery transparency, affordable shipping and buying. This study aims to understand how the consumer behaviour through online purchases. For this purpose the primary data has collected from the survey conducted on 100 working women?s in Asifabad.

Keywords: Online shopping, e-commerce and satisfaction of consumers