A Study on SWOT Analysis of Kotak Mahindra Bank

Mansi S Meenatkshi

Abstract: Banking is a sector where transactions which are related to banking business are carried out. The banking sector is deemed to be one of the vital sectors of the economy. SWOT analysis of KOTAK MAHINDRA BANK analyses its strengths, weaknesses, opportunities and threats. Secondary data has been used in this study. The data has been collected from various journals, magazines and websites. The collected data has been analyzed and interpreted in SWOT Analysis format.

Keywords: Strengths, Weaknesses, Opportunities, Threats