Feasibility for the Export of Mexican Cranberry Sauce with Spicy Walnut to the Market of Zurich, Switzerland

Cesar Enrique Martinez Sanchez, Raul Allende Molar, Flor Maria Montero Solis, Amalia Cabrera Nunez, Miguel Angel Lammoglia Villagomez, Maria Rebeca Rojas Ronquillo

Abstract: The study area was carried out in the sauce production plant Naturalmente Picara which is located in Cordillera del Marquez 230, Lomas 3ra Secc, CP 78210 San Luis, S. L. P. Located at coordinates 220840 N-1010147 W. It is a microenterprise located in the northwest area of the city of San Luis Potosi, Mexico, made up of women in their respective positions (General Manager, Administrative, Production Manager, Accountant). Its main twist is the preparation of sauce in 4 different flavors and 2 ranges of hotness per flavor. The following study was carried out with the determination to exceed the sales obtained by the company Naturalmente Picara in 2019, which were 6, 135 jars of Spicy cranberry sauce with walnuts in its 250gr presentation. Who would represent the company Naturalmente Picara in the foreign market, to increase sales during the year 2021. An analysis was carried out for the choice of the destination country, said choice was Zurich, Switzerland where a small nostalgic market niche of Mexicans residing in the country was detected, in addition to analyzing the demand for sauces by the Swiss market. Data was obtained from a consumption trend by Mexicans of approximately 10kg of salsa per year, in addition to crucial consumption trend data that 9 out of 10 Mexicans consume salsa; On the target market in Switzerland, data showed that 3 out of 10 Swiss consume sauce. In addition to analyzing the labeling and quality standards established by the European Union, abiding by the regulations described in the normativity section, as well as the health standards of food products.

Keywords: Sauce, cranberry, spicy walnut, export, Zurich