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Masters Thesis | Business Administration | Mexico | Volume 11 Issue 4, April 2022

Instrument Validation by Experts, For the Acceptance of Commercialization of Purified Water through E-Commerce

Leticia Ramos Vazquez | Ma. Elizabeth Montiel Huerta | Katy Laura Vargas Matamoros | Alejandra Torres Lopez | Jose Luis Moreno Rivera

Abstract: For the proper collection of quantitative data, it is necessary to design an instrument that allows measuring the variables of the investigation. This article briefly describes the validation by experts of the questionnaire for the commercialization of purified water through e-commerce, for which the questionnaire was designed, which is validated by the method of approval by experts, in which the relevance and adequacy are measured. and that it is qualified with a Likert scale, in order to obtain information on the attributes of a web page that attract the attention of buyers, this will be the fundamental basis for making a decision regarding its architecture finally. The results obtained were favorable, and the application of the questionnaire was decided, with the certainty that the questions are highly appropriate and pertinent.

Keywords: Instrument validation, E-commerce, relevance, adequacy

Edition: Volume 11 Issue 4, April 2022,

Pages: 509 - 512