International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Advertising and Mass Media | India | Volume 11 Issue 4, April 2022


Modi 2.0, An Analysis of the Media-Coverage of BJP's 2019 Electoral Victory

Mohmad Yonus Bhat | Haifaa Mohammad [2]


Abstract: Given the political climate of India in BJP's last tenure, many of the national news outlets resorted to self-censorship, yet many dared to stick with the ideal. As BJP's rule spilled over on May 23 2019 for a consecutive term, the paper attempted to analyze how Indian print media covered the first news of the Party's new period, mainly focusing on the frames used and how much different was it from the international media. The research study used content analysis method to evaluate the news articles. The results reveal that majority of the National and a few among the international media outlets depicted Modi as powerful leader of India and portrayed his image in positive manner. The rest of newspapers, which included only a few in comparison, raised questions over him and his party.


Keywords: Indian Elections 2019, BJP's Electoral Victory, Media Coverage, Content Analysis, Framing


Edition: Volume 11 Issue 4, April 2022,


Pages: 865 - 870


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