Problems Faced by Women Entrepreneurs of MSME Units

Dr. Sindhu S Nair, Dr. Sreedhar P Nair, Veena S Kumar

Abstract: Entrepreneurs are innovators and they can contribute positively to the development of the state. Kerala is a fully literate state where the percentage of women literacy is more than men. More than 87 of women are literate. In the past the state constituted only6.2 women out of 1.6 million small scale entrepreneurs and now it has been increased five times. But when compared to other jobs women participation is less in entrepreneurship. But with the advent of online marketing many women are entering online trading business and their success ratio is also high. But many studies have revealed that women face many problems for starting as well as running an enterprise when compared to their male counterparts. The present study is descriptive in the sense it is oriented towards the obstacles faced by women entrepreneurs who run micro, small medium enterprises in rural area in Kottayam district of Kerala.

Keywords: Women Entrepreneurs, Innovators, Women literacy