Predatory Pricing Practices in India

Tanya Suri

Abstract: This paper explains the predatory pricing practices in India in detail and also examines a few landmark cases on the topic. Predatory pricing can be described as pricing below a predetermined level in order to eliminate competitors and, as a result, reduce competition in the long run. This type of behaviour is detrimental to both contestants and the competition. Predatory pricing's main goal is to develop a monopoly in the market and eliminate competition. The company will lose money in the beginning, but by using this strategy, the corporation will reap long-term rewards. Investors regard such a low cost as a smart approach to expand market share and profitability in the long run.

Keywords: predatory, pricing, practices