International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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India | Law | Volume 11 Issue 2, February 2022 | Pages: 535 - 538


Predatory Pricing Practices in India

Tanya Suri

Abstract: This paper explains the predatory pricing practices in India in detail and also examines a few landmark cases on the topic. Predatory pricing can be described as pricing below a predetermined level in order to eliminate competitors and, as a result, reduce competition in the long run. This type of behaviour is detrimental to both contestants and the competition. Predatory pricing's main goal is to develop a monopoly in the market and eliminate competition. The company will lose money in the beginning, but by using this strategy, the corporation will reap long-term rewards. Investors regard such a low cost as a smart approach to expand market share and profitability in the long run.

Keywords: predatory, pricing, practices



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