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Analysis Study Research Paper | Commerce and Economic Studies | India | Volume 12 Issue 1, January 2023

Policyholders' Level of Gratification towards the Factors of Life Insurance Corporation Products in Tirupur District

Dr. M. M. Revathi | Dr. C. Selva Kumar

Abstract: Life insurance may be defined "as a contract of insurance in which the insurer, in consideration of premium, undertakes to pay a certain sum of money either on the death of the insured person or at the end of a fixed period". It is widely believed that one of the most difficult products to be sold is 'life insurance' and a person who sells life insurance can sell anything else under the sun. There is no gain in saying the fact that selling life insurance is a difficult proposition primarily because what is sought to be marketed is an assurance, a belief and a faith. In life insurance, on the occasion of death, the full sum assured is payable thereby it provides safety and the security to the life of an individual. Life insurance is also useful to the business society. The death or disability of an employee in one's business will prove a more serious loss to that business.

Keywords: Life insurance corporation, insurer, insured

Edition: Volume 12 Issue 1, January 2023,

Pages: 187 - 190