Multinational Associations and Transcultural Challenges: Towards Fluid Operability and Sustainable Rapprochement

Mohamed EL ATTAR

Abstract: The purpose of this paper is to examine the cultural stakes that challenge transnational assemblies? interactions. Despite the bulk of literature available on the assessment of the diverse arrangements susceptible to address these challenges, light should be shed on some aspects of the abundant questions relevant to this field. Indeed, the cultural dimension constitutes for global organizations a critical attribute to the extent that it can boost or compromise their dealings. That is, successful cross-cultural communication can offer potential opportunities for the operability of global teams, which take advantage of the universal strive to accomplish the dream of the ?global village?, despite the increasing clashes between national identities. The result of this examination is expected to unravel the challenges that impede effective communication in global associations.

Keywords: Transnational Associations, Transcultural challenges, Fluid Operability, Sustainable Rapprochement, Intercultural communication