International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Review Papers | Management | India | Volume 11 Issue 11, November 2022


Understanding the Investment Behavior - A Review of Literature

S. Vimala [2] | Dr. A. Stephen


Abstract: Investment is the employment of funds with the purpose of earning additional income or capital appreciation. Nowadays countries like India facing great challenges for finding sufficient capital for its development. Indian Government take measures for improving the saving habits of people especially in rural area. It shows that our country slowly shifted to digital economy by the way of creating various investment avenues. Investment avenues refer to the different alternatives, through which a person can channelize his/her, money at profitable manner. For a person, who can invest their money in different portfolio like gold/silver, bank deposits, share & securities, mutual funds, insurance, government securities, post office savings, provident funds. This study covers the investment behaviour and opportunities for investment. People want to invest their hard money in these financial assets and they get safety and principle amount with high liquidity, income, stability and appreciation.


Keywords: Investment avenues, Investment, Portfolio, Liquidity, Capital Appreciation, Risk and return, Income stability and appreciation


Edition: Volume 11 Issue 11, November 2022,


Pages: 179 - 184


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