Salesforce and GDPR Compliance: Ensuring Data Privacy and Security

Arun Kumar Mittapelly

Abstract: The GDPR has emerged as the new globally accepted policy on the handling of personal data of EU residents placing strict compliance standards on any organization. Today, as a key cloud - based CRM tool, Salesforce also applies special features to address GDPR compliance. This paper aims at explaining on how salesforce has enabled it customers to meet GDPR requirement and how they have enforced this compliance. This work analyses Salesforce?s data processing prospects, consent management frameworks, and particular security mechanisms to meet GDPR standards. Moreover, here we discuss various issues that arise when companies try to achieve GDPR compliance with Salesforce and the ways to overcome those issues. They have presented the literature review part of this article, a step - by - step guideline to make Salesforce GDPR compliant, and the findings and discussions based on the real - world cases. Since some understanding by the reader is critical to conveying the ideas, figures, flowcharts, and tables are considered. The results indicate the opportunities for strict GDPR compliance using various Salesforce features while revealing several potential improvements.

Keywords: Salesforce, GDPR Compliance, Data Protection, Consent Management, Data Privacy