Beauty and Cosmetics

Simran D Kamath

Abstract: Beauty represents a concept, an ideology and the desire to look a certain kind of beautiful has created the Cosmetics industry. This article aims to run through the global history, current trends and future prospects of the cosmetics industry. It also highlights the women pioneers in different parts of the world and their contribution. It dives into the beauty standards and expectations that vary according to cultures, countries and backgrounds and also shatters the myth of there being just one strict ideal type of beauty.

Keywords: Beauty, cosmetics, Industry. Nykaa, golden, beauty standards, beauty products, make up, beauty pioneer, cosmetic brands, beauty entrepreneurs, market, cosmetics market, trends, future, technology, age