Consumer Right to Privacy in E-Commerce - A Comparative Study

Dhannjay Singh Pundir

Abstract: The value of e-commerce has grown exponentially with the increasing use of the Internet. Privacy is very important in e-commerce. Recently, the protection of the privacy of consumer transactions has become increasingly important in e-commerce. This paper aims to develop research into consumer commerce protection law. It is a comparative study of appropriate privacy rights regulations in the European Union, the United States and Japan. The most representative policy would be the Data Protection Directive in the EU, which not only regulates the e-commerce consumer rights policy in protecting privacy, but also sets out certain measures to be observed. The current situation and problems in China are also being analyzed and further recommendations are being made to improve the legal system of the right to privacy. This paper identifies indications of future developments in privacy protection from a legal perspective.

Keywords: Right to Privacy, E-Commerce, Legal Protection, Consumer Rights