International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Business Management of Fashion | India | Volume 10 Issue 5, May 2021


Cross-Cultural Global Fashion Business

Rebecca Dsouza [4] | Michael Aubry


Abstract: International fashion businesses deal with cross-cultures all over the world. Culture profoundly influences how an individual thinks, communicates, and behaves. It also affects the kinds of transactions they make and the way they negotiate. Cross-culture globally refers to a company's efforts and interaction with professionals that are from different cultures and backgrounds. It implies recognition of national, regional, and ethnic differences of methods and a desire to bridge their gaps.Cross-cultural communication helps in creating a concept in the fashion business, wherein different people from all over the world with various backgrounds, and how they communicate. The current scenario of cross-cultural concepts which are becoming critically important all over the world for fashion businesses. Many companies are expanding their markets by specially training their employees to handle their products with good communication skills and interact effectively with different cultures globally. Another aspect could be from diversity management in cross-cultural business challenges, for example, the fashion Industry of two different countries like the US and China experience, from the different cultures. The role of language and understanding of culture attracts the customer more appropriately and is a positive point for consumer behavior in businesses.


Keywords: Cross-Culture Challenges and Environment, Cultural Trend Factors and Globalization, Diversity, International Intercultural Business management. Organizational culture


Edition: Volume 10 Issue 5, May 2021,


Pages: 813 - 819


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