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Case Studies | Marketing | Nigeria | Volume 10 Issue 3, March 2021

Impact of Marketing Strategies on Sales Performance in Ebonyi State: A Case Study of Tedi Group Enterprise

Tabitha Uchechi Ogazi | Fan Jiajing ^[2]

Abstract: Marketing strategy is a fundamental problem for businesses whether the firm is a small or big, firms are mandated to create and execute a coherent marketing strategy to help promote their businesses. This has led to the increase in competition in the market with so many businesses striving to remain relevant. This study investigated the effect of marketing on sales performance with the guide got 4p’s of MM (marketing mix) of Tedi Group which is an enterprise that sells fertilizer in Ebonyi state, Nigeria. The main objectives of this research is to evaluate the impact of marketing strategies on sales performance of a fertilizer company (Tedi Group) in Ebonyi State, 4P’s of Marketing mix will be used as the main guide of this study and the also to determine the most effective of the 4P’s of marketing mix such as product, price, place and promotion strategy. This study made use of quantitative survey design, the sample size was 80 regular customers of Tedi Group and 35 employees of Tedi Group. Structured questionnaires were utilized to collect data. A pilot study was also carried out to test clarity and accuracy.

Keywords: Marketing, strategies, sales performance, marketing mix, 4p’s, product, place, promotion, price

Edition: Volume 10 Issue 3, March 2021,

Pages: 1426 - 1433