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Masters Thesis | Management | Kenya | Volume 10 Issue 3, March 2021

Influence of Strategic Planning on Implementation of Organization Structure at Safaricom Public Limited Company

Doris Edna Karimi | Dr. Jane Queen Omwenga

Abstract: The business environments in which organizations operate present a challenging context resulting from the many factors which companies have to compete with in a complex unpredictable changing environment ranging from technological development, and exploitation of knowledge, brisk consumer preferences changes, globalization and rapid dissemination of new technologies. The service providers are not doing enough to cater for the needs and preferences of their organization structure on the need to improve performance. The researcher’s objective was to investigate the influence strategic planning on implementation of organization structure at Safaricom Public Limited Company. The study employed mixed research design since it minimizes biasness. The study target population was 120 employees of Safaricom Public Company Limited, Kenya. This study used primary data which was collected using questionnaires for the research project. Census was adopted since the population was small and manageable. The research instruments pilot tested to test for validity and reliability of the research tool. Data collected was analyzed by use of Statistical Package for Social Sciences (SPSS) version 22. The collected data was analyzed and presented in tabular form, graphs and charts for simple understanding of the findingsOn strategic planning the study concludes that strategic planning is one of the most efficient tool during implementation of the organization structure and organization need not to ignores it. Organization needs to consider planning as a role for strategic managers, and the process needs to be quick when it comes to decision making for the organization. Employees in the organization need to have a well design process as company structure is concern. Finally the organization needs to ensure easy to use strategies in aligning the company structure since this will leads to efficient performance of the organization.

Keywords: Influence, strategic planning, implementation of organization structure and Safaricom Public Limited Company

Edition: Volume 10 Issue 3, March 2021,

Pages: 887 - 891