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Research Paper | Management | China | Volume 10 Issue 3, March 2021

Research on User Information Adoption in Online Health Communities

Zhu Liu

Abstract: In order to speed up the operation and development of online health communities, enhance user stickiness, increase user satisfaction and activity, and better serve online health community users, this article is based on the traditional information adoption model architecture, through the three dimensions of information quality and the herd theory To measure the perceived trust, and based on the theory of perceived risk and health self-efficacy, the influencing factors of user information adoption in online health communities are studied, and the mechanism of action is explored. The research results show that: information quality and information heat significantly positively affect perceived trust, and perceived risk significantly negatively affects perceived trust, but it has no significant impact on user information adoption, and perceived trust and health self-efficacy significantly positively affect user information Acceptance, perceived trust plays a partly intermediary role in the relationship between information quality and user information adoption, and a complete intermediary role in the relationship between information popularity and user information adoption. The results of this study can provide relevant suggestions for online health community platforms to provide better information services to users, improve user satisfaction and increase activity.

Keywords: Online health community, Health information, Perceived trust, User information adoption

Edition: Volume 10 Issue 3, March 2021,

Pages: 434 - 443