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Survey Paper | Business Studies | Oman | Volume 10 Issue 1, January 2021

Role of Digital Communication and COVID-19

Dr. Nirmala Roy | Dr Nada Nasser Al Subhi

Abstract: Covid-19 virus has been defiantly the driver for Digital transformation in Oman. Organizations and public where shattered, by this time digital technology plays a vital role. Organizations use various applications to communicate to their employees and succeeded in their tasks. Some of these applications are user friendly, compatible however others are more accurate, reliable and consistence. Organizations are trying their best to improve employee’s productivity while they are at home as well as at work. Thus it is worth to evaluate and know best digital communication used and made difference during this time. This research aims to discover the opinions of employees in using digital communication. This study was undertaken with the employees working in different organization. The main focus is related to the digital communication and its features. The sample size for the study is 60 employees and the researcher used the descriptive research. Non-random sampling method was used and the data was collected through convenience sampling techniques. The primary data was collected from the respondents through the questionnaire. The outcomes revealed that digital technology used for communication leads to increased efficiency and effectiveness of employees in fulfilling their tasks. .

Keywords: Digital communication, COVID-19, Education, Digital Transformation

Edition: Volume 10 Issue 1, January 2021,

Pages: 1095 - 1099