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Informative Article | Data & Knowledge Engineering | India | Volume 10 Issue 10, October 2021

Household Garbage - A Valuable Source of Big Data

Radha Krishna Siseer Mylavarapu

Abstract: This article talks about a new data source (Household garbage data) that most companies are currently missing to understand the customer real behavior. If the household garbage data was analyzed together with the existing data sources that companies have then it will give a completely different perspective and insights of their current and potential customers which would help the companies in designing better marketing strategies to acquire new customers and to repeat the existing customers there by increasing the revenue.

Keywords: Data Science, Big Data, Machine Learning (ML), Artificial Intelligence (AI), Data Scientist, Advancing data science sector, Contributions to the digital analytics

Edition: Volume 10 Issue 10, October 2021,

Pages: 582 - 583