Financial Performance Analysis of Hisense Home Appliances

Wang Tao, Shang Zhen

Abstract: With the rapid development of global economy and science and technology, China's home appliance industry has experienced a period of rapid growth, with a high penetration rate of products, and the market has changed from an incremental market to a stock market. In recent years, Hisense Home Appliance Group Co. , Ltd. is a leading enterprise in China's home appliance industry, and its financial performance analysis is the focus of investors' attention. Choose hisense appliances company as the research object, this article first introduces the basic situation of the company, then choose hisense appliances company financial data of 2015-2019 of hisense appliances debt paying ability, profit ability, operation ability and development ability and so on four aspects to carry on the financial performance analysis, performance evaluation, and make a final in the company's financial performance for hisense appliances put forward the corresponding suggestion.

Keywords: Hisense home appliances, Financial performance, profitability