Discussion on the Socialization of Nighttime Consumption Driven by Internet New Media
Abstract: In recent years, Internet new media are quickly integrated into people's daily life. The divergent network communication effect of Internet new media makes peple connect with each other more quickly and frequently. In particular, the full-time nature of the Internet breaks the time barrier of traditional consumption, making nighttime consumption rise and flourish rapidly. New Internet media can effectively eliminate people's sense of strangeness and distance at night. The social characteristics of consumption at night are very prominent, which improves the utility of nighttime consumers. However, some problems brought by it are also worth discussing and thinking about.
Keywords: Internet new media, Divergent network communication, Night consumption socializing
How to Cite?: Pengbo Yang, Yufan Mu, "Discussion on the Socialization of Nighttime Consumption Driven by Internet New Media", Volume 9 Issue 9, September 2020, International Journal of Science and Research (IJSR), Pages: 1206-1209, https://www.ijsr.net/getabstract.php?paperid=SR20921201304, DOI: https://dx.doi.org/10.21275/SR20921201304