Discussion on the Socialization of Nighttime Consumption Driven by Internet New Media
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 67 | Views: 309

Research Paper | Economics and Business | China | Volume 9 Issue 9, September 2020 | Popularity: 6.1 / 10


     

Discussion on the Socialization of Nighttime Consumption Driven by Internet New Media

Pengbo Yang, Yufan Mu


Abstract: In recent years, Internet new media are quickly integrated into people's daily life. The divergent network communication effect of Internet new media makes peple connect with each other more quickly and frequently. In particular, the full-time nature of the Internet breaks the time barrier of traditional consumption, making nighttime consumption rise and flourish rapidly. New Internet media can effectively eliminate people's sense of strangeness and distance at night. The social characteristics of consumption at night are very prominent, which improves the utility of nighttime consumers. However, some problems brought by it are also worth discussing and thinking about.


Keywords: Internet new media, Divergent network communication, Night consumption socializing


Edition: Volume 9 Issue 9, September 2020


Pages: 1206 - 1209



Please Disable the Pop-Up Blocker of Web Browser

Verification Code will appear in 2 Seconds ... Wait



Text copied to Clipboard!
Pengbo Yang, Yufan Mu, "Discussion on the Socialization of Nighttime Consumption Driven by Internet New Media", International Journal of Science and Research (IJSR), Volume 9 Issue 9, September 2020, pp. 1206-1209, https://www.ijsr.net/getabstract.php?paperid=SR20921201304, DOI: https://www.doi.org/10.21275/SR20921201304

Top