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Research Paper | Economics and Business | China | Volume 9 Issue 9, September 2020

Discussion on the Socialization of Nighttime Consumption Driven by Internet New Media

Pengbo Yang ^[19] | Yufan Mu

Abstract: In recent years, Internet new media are quickly integrated into people's daily life. The divergent network communication effect of Internet new media makes peple connect with each other more quickly and frequently. In particular, the full-time nature of the Internet breaks the time barrier of traditional consumption, making nighttime consumption rise and flourish rapidly. New Internet media can effectively eliminate people's sense of strangeness and distance at night. The social characteristics of consumption at night are very prominent, which improves the utility of nighttime consumers. However, some problems brought by it are also worth discussing and thinking about.

Keywords: Internet new media, Divergent network communication, Night consumption socializing

Edition: Volume 9 Issue 9, September 2020,

Pages: 1206 - 1209