The Influence of Major Social Events on House Purchasing Behavior - A Case Study of COVID-19

Pengbo Yang, Yihua Zhai

Abstract: COVID-19, as a social major emergency, has a great impact on house purchasing behavior. In order to build a moderately well-off society in an all-round way and achieve the goal of eco-social development, it is meaningful to analyze the changes of housing consumption and investment behavior. Based on not speculating on housing and the attribute of real estate, this paper analyzes the housing purchase behaviors in the outbreak and post-epidemic era respectively with effective and ineffective people as the research objects. The purpose of this study is to provide policy advice, reference for real estate enterprises, and guidance for buyers.

Keywords: COVID-19 epidemic, Purchase behavior, Effective demand