Downloads: 74 | Views: 146

Research Paper | Livestock and Wildlife Management | Indonesia | Volume 9 Issue 8, August 2020

Corporate Social Responsibility (CSR) PT. PLN Tanjung Jati Generator B Model of Livestock Culture Innovation Development in Jepara District

Miftah Arifin | Sofyan ^[5] | Wahyu Mahaputra

Abstract: The basic framework of the birth of the concept of corporate social responsibility is the emergence of the impact of corporate activities within the company. PT. PLN Tanjung Jati Teak B has implemented CSR commitments around its operational area. This commitment is manifested in the form of empowerment programs aimed at the Integrated Livestock group in Jepara Regency, which is then briefly referred to as Dotuman Angon. The purpose of this study is to examine the innovation development model of the Animal Husbandry Center Dotuman Angon which is under the guidance of PT. PLN Tanjung Jati Teak B and to find out the CSR program recipient satisfaction index. The method of implementing CSR activities uses an approach with a participatory method, while the measurement of satisfaction index uses qualitative research methods and quantitative methods, which are the main points of this research that are supported by quantitative data and qualitative analysis. The results of this study are the empowerment program conducted by PT PLN Tanjung Jati B Jepara has two main focuses, namely the Human Capacity Building Activities Program in the form of training on Fermented Feed training, Training on making Organic Fertilizers; Training on processing and using biogas. While the environmental capacity development program in the form of utilization of livestock manure waste is converted into biogas and organic fertilizer in the form of solid fertilizer and liquid fertilizer. The biogas program has not been able to run properly due to constrained supply of raw materials for animal manure. Innovations made to fulfill it are by adding cattle variants. To attract investors, this group built an android-based livestock investment application system. the goal is that with this system there will be transparency between managers and investors, other than that as a form of modern governance. In connection with the value of the community satisfaction index in the existing CSR program, the Dotu

Keywords: Development Model, Innovation, Cultivation, Livestock

Edition: Volume 9 Issue 8, August 2020,

Pages: 1231 - 1235