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Research Paper | Human Resource Management | India | Volume 9 Issue 7, July 2020

A Study on Factors Affecting the Employees Morale & Motivation towards their Job Satisfactionat Automobile Industry in Bangalore

Prathima Murali

Abstract: Employee motivation is an essential component of a successful business practice. No matter how appealing products and services a company is providing, how efficient are company’s business and marketing strategy and what size of budget does a company have to operate, low morale and lack of motivation in employees could be a major problem for companies who aim to make a profit in the marketplace. The aim of this research is to examine the impact of labour welfare measures on job satisfaction. This study will help the management to know the variables that play a significant role in influencing the level of job satisfaction of employees. The objective of this study is to find out the relationship between motivational factors and employees‟ job satisfaction. For this study, particularly employees of Automobile industry of Bangalore have been selected, and as a sample 605 employees have been taken from automobile companies of Bangalore. More specific objectives are to suggest, Management can get a better idea while developing its motivational system as what kind of motivational would be given the most importance and at what stage can be known through such a this of study.

Keywords: Employee motivation, welfare measures, job satisfaction & Automobile industry

Edition: Volume 9 Issue 7, July 2020,

Pages: 767 - 774