Search Engine Optimization (SEO) Techniques

Kanika Arora

Abstract: SEO pertains to the activity of optimizing individual websites and web pages to get higher rank in the search results. This system provided good performance in the monitoring the skills of SEO of website, and provides the consistent information support for onging optimization on search engine and making search engine marketing strategy. This research paper provides the analysis of search engine optimization techniques that can help to improve ranking of a website or to get more number of viewers or to increase visibility of a website.

Keywords: SEO Techniques, Keyword analysis, Internet marketing, Linking, On page optimization, Off page optimization, White hat, Black Hat