International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 168 | Views: 214

Research Paper | Economics | Vietnam | Volume 9 Issue 3, March 2020


Enhancing the Brand Value of Commercial Bank

Nguyen Thi Ngoc Duyen [2]


Abstract: The brand is considered one of the most valuable assets of the banks. It represents the corporate face, logo, recognizable slogan or marks the partnership of the bank with the partner. In fact, the banks are often identified by customers and call by brand name. The bank's brand carries with it a monetary value on the stock market (if the bank is listed), affecting shareholder value as it rises and falls. For these reasons, it is important to maintain the integrity of the brand.


Keywords: brand, commercial bank, valuation, activity


Edition: Volume 9 Issue 3, March 2020,


Pages: 1106 - 1109


How to Download this Article?

Type Your Valid Email Address below to Receive the Article PDF Link


Verification Code will appear in 2 Seconds ... Wait

Top