International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

Downloads: 168 | Views: 214

Research Paper | Economics | Vietnam | Volume 9 Issue 3, March 2020

Enhancing the Brand Value of Commercial Bank

Nguyen Thi Ngoc Duyen [2]

Abstract: The brand is considered one of the most valuable assets of the banks. It represents the corporate face, logo, recognizable slogan or marks the partnership of the bank with the partner. In fact, the banks are often identified by customers and call by brand name. The bank's brand carries with it a monetary value on the stock market (if the bank is listed), affecting shareholder value as it rises and falls. For these reasons, it is important to maintain the integrity of the brand.

Keywords: brand, commercial bank, valuation, activity

Edition: Volume 9 Issue 3, March 2020,

Pages: 1106 - 1109

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