Enhancing the Brand Value of Commercial Bank

Nguyen Thi Ngoc Duyen

Abstract: The brand is considered one of the most valuable assets of the banks. It represents the corporate face, logo, recognizable slogan or marks the partnership of the bank with the partner. In fact, the banks are often identified by customers and call by brand name. The bank's brand carries with it a monetary value on the stock market (if the bank is listed), affecting shareholder value as it rises and falls. For these reasons, it is important to maintain the integrity of the brand.

Keywords: brand, commercial bank, valuation, activity

How to Cite?: Nguyen Thi Ngoc Duyen, "Enhancing the Brand Value of Commercial Bank", Volume 9 Issue 3, March 2020, International Journal of Science and Research (IJSR), Pages: 1106-1109, https://www.ijsr.net/getabstract.php?paperid=SR20314112556, DOI: https://dx.doi.org/10.21275/SR20314112556