Marketing Mix

Earaboyina Karunakar Yadav

Abstract: Marketing mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organisational goals. It is broadly classified into four categories. • Product. • Price. • Place. • Promotion. • People. • Process. • Physical Evidence. • Productivity.

Keywords: Product Marketing, mix service, consumers purchase selling

How to Cite?: Earaboyina Karunakar Yadav, "Marketing Mix", Volume 9 Issue 3, March 2020, International Journal of Science and Research (IJSR), Pages: 795-796, https://www.ijsr.net/getabstract.php?paperid=SR20311111514, DOI: https://dx.doi.org/10.21275/SR20311111514