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Informative Article | Management | India | Volume 9 Issue 3, March 2020 | Popularity: 6.3 / 10

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Marketing Mix

Earaboyina Karunakar Yadav

Abstract: Marketing mix is a combination of marketing tools that a company uses to satisfy their target customers and achieving organisational goals. It is broadly classified into four categories. • Product. • Price. • Place. • Promotion. • People. • Process. • Physical Evidence. • Productivity.

Keywords: Product Marketing, mix service, consumers purchase selling

Edition: Volume 9 Issue 3, March 2020

Pages: 795 - 796

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