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Research Paper | Marketing | India | Volume 9 Issue 2, February 2020 | Rating: 6.3 / 10
Research on Factors Affecting Consumer Behaviour
Siddhesh Khemuka
Abstract: This research was done analyse the factors affecting Consumer Behavior. It also evaluates how buying behavior changes as people move ahead in life in terms of Career, Lifestyle & Family. It was made sure people of all Age groups & Income groups were included in the reesearch.
Keywords: Consumer Behavior Patterns Lifestyle Marketing Family
Edition: Volume 9 Issue 2, February 2020,
Pages: 1806 - 1809