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Research Paper | Marketing | Congo | Volume 9 Issue 2, February 2020 | Popularity: 7.1 / 10
Impact of Service Innovation on Performance of Mobile Money: M-PESA, Case of Vodacom D.R. Congo
Besa Mwila Christian, Muzinga Tchanga Charles, Pungu Tshimwanga Matthieu
Abstract: Services are getting to be main impetuses of economies right now bringing about much consideration on Innovation of new Services from companies to fulfil client needs. Consumer loyalty and their behavioural goal assume a basic part in Firms Performance and have been researched deliberately in both business and researches sciences. Numerous past studies have directed to research the key part of Service Innovation on Firm's Performance and Firm's competitiveness. But, few studies in the service literature have all the while analyzed the impacts of service innovation on performance particularly in Telecommunication sector. This study concentrates on tending to the end customer issue of Service Innovation. This study inspects benefit development from end customers' point of view. A data of 797 sample both clients of that MPESA Service and workers of Vodacom organization is gathered for empirical hypothesis testing of relationship among variables. The reasonable model researches the important connections by utilizing Correlation Analysis and Multiple regression. Discoveries demonstrate that four essential markers identified with the independent variable service Innovation to be specific (Time, Quality of service, Organization and Technology) are the key determinants of Performance as Dependent variable whose we considered just two sort of that (Financial performance with Profitability and sales performance with Customer satisfaction). The paper additionally incorporates an examination on the hypothetical and administrative ramifications of the Research results.
Keywords: service innovation, Performance, Customer satisfaction, profitability
Edition: Volume 9 Issue 2, February 2020
Pages: 1183 - 1190
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