International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Informative Article | Management | India | Volume 9 Issue 11, November 2020

Effectiveness of Social Networking as a Marketing Promotional Tool in Post COVID Era of Business

Jainy Rajan [2]

Abstract: In the post covid era of business social networking is an important tool of integrated marketing communication. In that last decade the domestic companies have realized the importance of social networking sites as an integrated marketing communication tool for promoting their products and services. The effectiveness of social networking sites are based on internet. With the advancement of internet and technologies, the social networking sites made it possible for one person to communicate with hundreds or even thousands of people about products and services manufactured in their companies. Globalization in the 21st century has helped the domestic firms to take their business to international level but without effective usage of social media and web 2.0 tools this growth was unimaginable. Social media has become a powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media. Social media marketing have positive effects on your business. It offers an opportunity for the public to find you on social media. The biggest effect of social media marketing is that you can reach to your targeted audience; stay engaged with them and responds to their queries quickly. Social media is a great way to evaluate your competition by monitoring their social media pages.

Keywords: social media analytics, social media advertising

Edition: Volume 9 Issue 11, November 2020,

Pages: 1636 - 1638

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