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Research Paper | Business Administration | Kenya | Volume 9 Issue 11, November 2020
Strategic Management Practices and Organization Performance of Selected Travel and Tour Agencies in Nairobi City County, Kenya
Deborah Mokeira Kennedy | Elishiba Muthoni Murigi
Abstract: Countries across the globe are investing the travel and tour agency industry to boost their performance as they contribute in building countries economy. However, these agencies performance has been declining as they easily get influenced by political, economic, social and natural factors. Statistics show that in Kenya, the annual returns from these agencies declined from 17 % to 16.8 %. The main focus of the study was strategic planning and strategic partnership on performance of travel and tour agencies in Nairobi City County, Kenya. The descriptive survey design was employed for the study, census method was used to select the respondents of the study. A sample size of 76 respondents was therefore used for the survey. Semi-structured questionnaires were used as instruments for collecting data. The data was then analyzed using SPSS software for descriptive and inferential statistics. Correlation and regression analyses were conducted which determined and explained the degree of relationship existing between the predictor and dependent variables. The multi collinearity symptom and data distribution were checked by conducting multi collinearity and normality tests. Content analysis was used to analyze the qualitative data. Results were presented using graphs, charts and tables with means and percentages. The findings revealed that strategic planning and strategic partnership were significantly and positively correlated with Nairobi City County travel and tour agencies performance. Regression analysis revealed that strategic planning and strategic partnership had positive and statistical significance effect on performance of the travel and tour agencies. It was recommended that management of the agencies should expand their horizon and seek international partners and insist on involvement by all partners. Also, management should review their strategic plans regularly and communicate to all partners.
Keywords: Strategic Planning, Strategic Partnership, Performance
Edition: Volume 9 Issue 11, November 2020,
Pages: 363 - 368