Understanding Financial Products: A Key to Informed Consumer Decisions

Vaijinath Susuruth Narayana Saker

Abstract: Financial products such as mortgages, credit cards, auto loans, personal loans, and certificates of deposit (CDs) play a crucial role in helping consumers finance significant purchases, manage debt, and plan for the future. However, the complexity of these products often leads to misunderstanding, resulting in debt accumulation and financial stress. This paper explores the basic structure and critical data of these products up to 2018, highlighting common consumer misconceptions and their consequences. It emphasizes the responsibility of businesses, particularly in sales, to provide transparent communication to foster customer satisfaction and trust. Furthermore, it discusses the role of IT Product Managers and Chief Product Officers in enhancing consumer understanding through user-friendly digital platforms, AI-driven advice, and educational resources. These efforts can significantly improve financial literacy and lead to better decision-making.

Keywords: financial products, mortgages, credit cards, consumer understanding, product transparency

How to Cite?: Vaijinath Susuruth Narayana Saker, "Understanding Financial Products: A Key to Informed Consumer Decisions", Volume 8 Issue 2, February 2019, International Journal of Science and Research (IJSR), Pages: 2377-2381, https://www.ijsr.net/getabstract.php?paperid=SR19206111353, DOI: https://dx.doi.org/10.21275/SR19206111353