The Market Demand Analysis of the Liquid Milk

CaiShou Song, Gu Xiao Min

Abstract: With the happen of san lug milk powder incident in 2008, Chinas food problems, especially infant milk, obtained the wide spread attention. Also for the necessaries that in our dairy life, such as pure milk, yogurt and so on, its production enterprises also need to improve the quality of their products. So this is an opportunity for overall dairy industry. which is also a challenge. This paper mainly focuses on the liquid milk of overall dairy products demand. Based on the research of the liquid milk industry, we were to explore the development of Chinas dairy products in recent years and to analyze how much potential market demand for liquid milk. This report is selected liquid milk sales from 2002 to 2011. According to these previous sales data, we use time series analysis methods and the quantitative analysis for the main factors which can affect their demand. Finally we combined with least square method for curve fitting to calculate the future market demand forecasting model. And then to forecast the future demand of liquid milk, there by establishing the liquid milk market in China market demand analysis report. The goal of this report is the study of the change of liquid milk market demand in China since 2002. There by reflecting the developmental status of Chinese liquid milk.

Keywords: least square method time series market demand forecast liquid milk