International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


Downloads: 43 | Views: 208

Research Paper | Management | Morocco | Volume 3 Issue 9, September 2014 | Popularity: 6.2 / 10


     

Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco

M'barka BOUHOUILI, Ali RACHIDI, Mostapha AMRI


Abstract: The management practices of business marketing have seen an important changes in recent years, also on the marketing level through the adoption and development of Marketing Information Systems (MIS). The relationship between these systems and decision- making has become among the subjects occupying a central place in researchs for several years. This article examines the impact of MIS on decision making by business managers. To do this, on the basis of an empirical study conducted within agribusinesses in Agadir City, we will analyse the role of SIM in improving business decisions and marketing companies.


Keywords: Information Systems (IS), Marketing Information Systems (MIS), making decision.


Edition: Volume 3 Issue 9, September 2014


Pages: 2446 - 2449



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M'barka BOUHOUILI, Ali RACHIDI, Mostapha AMRI, "Role of Marketing Information Systems in Supporting Decisions of Business Managers: Verification Test on the Case of Agribusiness in Agadir City, Morocco", International Journal of Science and Research (IJSR), Volume 3 Issue 9, September 2014, pp. 2446-2449, https://www.ijsr.net/getabstract.php?paperid=SEP14517