User Privacy Protection in Personalised Web Search

Siva B, Merlin Shoerio

Abstract: Todays world is depending more on the internet for knowing new things or for clearing the doubts related to their field of work etc. But when we enter a topic in the search engine it is not necessary that the pages related to our interested area would come. It may show the pages in various fields that possess that word. So sometimes it may be irritating for the users when the pages which are not of their interests are displayed. So this paper deals with the idea of personalised web search where a user profile is created. It may contain the details of the user and his topics of interests. But due to security reasons most of the users do not disclose their private information. This paper provides an online profile creation where the user can customize his related topics and when a query is entered the topics related to his interests will be displayed first with his privacy preserved.

Keywords: Privacy preservation, personalised web search, ranking, online profile creation etc