Factors Influencing Consumer Buying Behavior & Awareness towards Organic Food: A Study of Chandigarh & Panchkula Consumers

Dr. Geetika Sharma, Dr. Rakhee Dewan, Santosh Bali

Abstract: In todays society organic foods are becoming more important, as people have become more and more health conscious. Consumers are aware that what they put into their bodies. Knowing from where our food comes from is the first step to becoming more healthy individuals. Organic foods are grown, processed & packaged without using artificial fertilizers and without harmful chemical sprays. They are accepted due to their several perceived benefit over the conventional food. The main principle of organic farming is not the most intensive use of resources, but rather their protection and environment-friendly use which lead to sustainability. This study titled Factors Influencing Consumer Buying Behavior & Awareness towards Organic Food A study of Chandigarh & Panchkula Consumers will try to focus and to determine the Awareness of Organic Food Products & to study the purchase behavior, preference & factors affecting towards organic food of the selected location. This study was based on primary survey of 100 respondents living in the Chandigarh & Panchkula. Customers were approached randomly using a structured questionnaire. The questionnaire was designed to record the responses on food safety concerns, frequency of buying behavior, from where they buy the products, awareness, attitude, factors affecting buying behavior, price effect on purchasing, behaviors towards organic food and effectiveness of sources for organic information. This study will help to create awareness amongst consumers about organic food by the organic companies.

Keywords: Consumer Awareness, Preferences, Organic Food, Organic, Awareness

How to Cite?: Dr. Geetika Sharma, Dr. Rakhee Dewan, Santosh Bali, "Factors Influencing Consumer Buying Behavior & Awareness towards Organic Food: A Study of Chandigarh & Panchkula Consumers", Volume 5 Issue 2, February 2016, International Journal of Science and Research (IJSR), Pages: 689-696, https://www.ijsr.net/getabstract.php?paperid=NOV161222, DOI: https://dx.doi.org/10.21275/NOV161222