A Study On Role of Mass Media in Society

Kiran Walia

Abstract: In the present paper entitled A study on role of mass media in society, an attempt is made to explore and delineate the role and impact of media on society and in the construction of public belief and attitudes of people of district Ludhiana. It also discusses how government and media have complimentary roles in the task of nation building. A sample of 100 college teachers and college students has been taken from the professional colleges of district Ludhiana. The data is collected with the help of self-structured questionnaire. Results show the role of mass media and its impact on society.

Keywords: Role, Mass Media, Society, Impact, Public belief, Attitude