Personalized Search Engine for Mobiles Using Location Accuracy and Privacy

Nidhi Parikh

Abstract: The proposed system of a Personalized Search Engine For Mobile Using Location Accuracy And Privacy takes users preferences and data in the form of concepts by analyzing their click through data. Users locations (positioned by GPS) are used to give the location concepts. Depending upon threshold value and users interest the score is calculated for each of the urls that user has visited. Depending upon the score the preferred page is displayed to the user.

Keywords: personalization, locations, search engine, optimization